Google, the global search engine giant became the hottest topic just over a night.
It is reported that the European Union slapped a record $2.7-billion fine on Internet giant Google on Tuesday for allegedly taking advantage of its dominance in online searches to direct customers to its own online shopping business.
However, an investigation was finally opened in April 2015, with Google being brought to task over the prominence of its price comparison service Google Shopping. It accused Google of unfairly weighting results so that when a user performed a search for a product, its own service would always return items either at or near the top of the search results.
Search engine ranking takes the key role for attracting online volumes of consumers, so is Google being fined a good news to SME (Small and Medium-sized Enterprise) online shops and ecommerce entities?
On one hand, to some extent, it is obviously true that, with Google change its calculation methods, more online shops and ecommerce websites would have a better chance to expose themselves to end users and consumers.
While, on the other hand, we have to take a good look at the back of the coins. Even Google got fined and will change its calculation methods on shopping website ranking, the one who really get tremendous benefits may not be SME online shops and ecommerce sites, but the ecommerce giants like Amazon, Ebay, Aliexpress and others. It is a game between giants and giants, not with SME online shops and ecommerce sites owners.