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Selling 1.5 year old Aggregator Startup

  • Selling 1.5 year old Aggregator Startup


Type : Sell & Buy
Date : October 20, 2018
Location : Chennai, India

Executive Summary:

CelebratON is an online discovery platform of all event essential partners (Service Providers). Our customer can share requirements, evaluate the interested partners, connect and book partners for all events. With unique feature like broadcast, customer experience with utmost convenience and transparency are guaranteed. We are operational in Chennai, Bangalore and Hyderabad.

Business Model:

CelebratON is a web portal based solution where customers looking for event partners can fill in a simple enquiry form with their requirements. These details will be floated to all our partners based on location and Service category. Also, it will be verified for genuineness by CelebratON. Hence, Partner can take an informed decision if they can cater to the customers’ requirements. If they can, they call the customer directly to gather requirements in detail and get the order done.

Revenue Model:

CelebratON follows a Pay Per Lead model based on which the vendors can list themselves in our platform. A fee is charged for each enquiry that a customer gives in our platform based on the budget of the event. No registration fee is charged apart from the lead Amount from the vendor partners. Also, commission charged for converted orders.

The PPL model has been chosen to enable CelebratON to be scalable and profitable.

Differentiating Features:

•We differentiate in the minds of the customer as a brand which caters only to events instead of a full-fledged service provider. This helps us position our brand easily.

•We also differentiate in our Revenue Model and value additions to our partners. We follow the Pay-per-Lead model of revenue generation which is a mutually beneficial model against the traditional commission based model. We also eliminate Junk leads for them with our “Verified Leads” service.

•Artificial Intelligence Chat Bot for Requirement Gathering

The above features form our USP and sets us apart from the competitors and substitutes.

Acquisition Includes:

•Complete ownership of the company (Sylabel Technologies Pvt Ltd)

•Client Portal (Built with the latest Technology MeteorJS which is the same tech used in building LinkedIn and Twitter) –

•Vendor Portal –

•Existing Clients (1,200) and Vendors (500)

•Social Media handles including Facebook (62,000 followers), Blog and Instagram

 The returns will be in the form of profits through selling leads and/or Servicing events and/or future investments by Angels/ VC’s in the startup.

Recent acquisitions of Zimmber by Quikr and by Oyo are great examples of how much potential this acquisition has for you.

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